Many product owners wonder whether they should pay an affiliate to market their product. While I believe the answer is usually yes, there are exceptions to when you need to cover an affiliate.
You can only get so a lot of people to visit your website on your own. Your pay per click resources are limited and you may only write so many articles and create so many back links ahead of your time is used up. In case you’ve got an army of affiliates promoting your product, you only are going to be able to make more sales. If your affiliates aren’t poaching off of the sales you’d make yourself, paying affiliates to market your product is a no brainer.
Additionally, once you get a person, you can sell to him or her for life.
If you were selling chocolate chip cookies, each added dozen cookies would cost you money to make. But digital products are different.
Affiliate marketers are extremely great at their area of specialization or they wash out quickly. Some are experts at pay per click and understand the best way to deliver traffic to your site that converts. Others set in some time to compose articles that pre-sell customers in your product before they ever land in your page. Video promotion, forum marketing, and classified ads are other specialities of affiliate marketers.
So, are there times when it can not make sense to pay affiliate marketers? Yes, there are.
If you’re only going to sell 100 of an item and you have 1,000 reactive individuals on your private email list, you’ll likely not want to pay affiliates. When you’re able to sell out the subscription yourself, there is no need to split the proceeds.
Most product owners, however, discover that the gains outweigh the drawbacks of paying affiliates.
Another time when you may want to consider not using affiliates is when you need to control the method by which the product is promoted. When you open the product up to affiliate marketers, you lose control of the advertising process. Marketers could spam safe lists or classified sites and provide your product a bad name.
Clickbank is the most popular strategy to set up an affiliate system for digital products. PayDotCom attempted to give Clickbank a run for its money, but has not taken off as well as the advocates hoped. The $7 script and Accelerated Action Gains are two scripts which allow you to pay affiliates.